Natalie Krasik
Loop
Natalie Krasik is a brand strategist and design director based in Los Angeles. She is the Co-founder Axia, a full-service creative agency.
Tulip Health
An approachable identity for a women’s healthcare brand that’s equal parts fun and feminine.
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![Advertisement billboard for Tulip Health, featuring two women smiling. The left woman has red hair and is holding a pill, the right woman has dark hair and holds a pill bottle. In the center, there is text about weight loss prescription benefits.]()
Creative Direction
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![A blue container labeled 'tulip health' with a white cap, with three white pills above it and its cap tilted to the side.]()
Strategy & Positioning
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![A light-colored background with a centered blue rectangle.]()
Logo Design
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![A woman with a shaved head holding her head with both hands, smiling, with a pill falling into her open mouth, wearing a pink shirt.]()
Art Direction
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![Collection of presentation slides about branding, logo usage, color palette, typography, packaging, media, graphic style, and photo guidelines with a light blue background.]()
Visual Identity
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![Three mobile screens displaying information about weight loss treatment plans, including how it works, benefits, and a final treatment plan announcement, with a blue background.]()
Website Design
Aura House
Refined home fragrance that transports you, inspires memories, and elevates everyday moments.
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![A brown rectangular box labeled 'The Aura Scent Diffuser Cream' standing on a shelf against a brown background.]()
Packaging
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![A clear bottle of fragrance oil with water droplets on its surface. The label reads 'A4 The Fragrance Oil' and indicates the volume as 400 ml or 13.5 fl oz.]()
Art Direction
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![Smartphone displaying an online store for Aura House, featuring a fragrance oil named Collins with a price of $40 and scent options like Lemongrass, Lemon, Magnolia, and Musk, with a background of water droplets on a leaf.]()
Website Design
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Logo Design
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![Close-up of green leaves with the words 'AURA HOUSE' overlaid in white text.]()
Visual Identity
California Naturals
Packaging refresh for clean, naturally derived body care that actually work.
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![A person holding a pink bottle of what appears to be a skincare or hair care product, with their hand partially wet and shiny, and a greenish background.]()
Visual Styling
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![A bottle of California Naturals nourishing daily shampoo with a black pump dispenser, featuring a simple label design with a blue flower illustration, and text indicating it is for all hair types, sulfate-free, and contains natural ingredients.]()
Packaging Design
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![A person is applying a liquid from a green bottle labeled 'California Naturals' onto their hands outdoors in natural light.]()
Graphic Design
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![Label for California Naturals Deep Repair Hair Mask with Rose and Black Pepper scent. The packaging is light purple, and it features a simple black and white illustration of a hand holding a flower. It highlights that the product is for severely dry hair and includes ingredients like avocado, shea butter, and hemp seed. The label emphasizes natural ingredients, food-grade fragrance, and that it's silicone-free, sulfate-free, and paraben-free.]()
Visual Styling
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![Two bottles of California Naturals lotion or sunscreen upright in sand on a beach with the ocean in the background.]()
Packaging Design
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![Blank, light beige background with pop up text and icons reading "mixed and poured in California"]()
Graphic Design
