SERVICES

Creative Direction
Brand Identity
Shopify

Personality, elegance, class – the new Joan brand empowers women everywhere to make big statements through accessorizing.

With an intentional and thoughtful approach, the new Joan brand identity captures the quiet confidence that jewelry and accessories can create in the modern woman. In alignment with the minimalist feel of the visual brand, the Joan website takes a straightforward approach to ecommerce with user-friendly product pages and a heavy emphasis on editorial photography.