Services

Creative Direction
Brand Identity
Web Design

Inspiring a new generation of urban gardeners through community and education, Urban Thumb is an online platform geared toward connecting the plant parent community through education, blogging, and interactive resources.

The founders of Urban Thumb wanted to build a brand targeted toward millennials living in urban environments, where indoor and outdoor gardening isn’t always easy but always worth it. We worked with the brand to establish an approachable aesthetic, utilizing playful photography along with minimalist logo design to achieve the striking balance of fun and fresh.